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By the Hello San Diego team

We built a San Diego audience. Now we'll build yours.

Content, social, email and paid media, run by one local team.

Book a free consultExplore tiers
Will Routt

Will Routt

Co-Founder

Maddie Breaux

Maddie Breaux

Co-Founder

Our story

We started with zero followers and a love for San Diego.

We launched Hello San Diego in March 2026 with no audience and no ad budget, just a love for this city and the people who make it great.

Along the way, we met a lot of local business owners who love what they do but don't have the time (or the interest) for marketing. So we started Hello Scale: the same strategies that built Hello San Diego, working for your business.

Read our full story
Hello San Diego logo

Hello San Diego by the numbersAs of October 2026

followers across 4 platforms
20K+
views across 4 platforms last month
1.1M+
website visitors last month
8K+
newsletter subscribers
600+

Who we've worked with

Local businesses we've helped get seen.

See all

Hello Scale client

Veza Studio

Solana Beach Pilates studio

We took over their Instagram in September with three posts a week, filmed on a monthly media day. [Add the result, e.g. new bookings or follower growth.]

Read full case study

Hello Scale client

Kiamo Skin & Scalp Health

Mission Hills skin and scalp clinic

We built their brand voice and launched their content in October, with the owner on camera. [Add the result once it comes in.]

Read full case study

Hello San Diego collab

La Pizzeria

Hello After Hours partner

We co-hosted Hello After Hours at La Pizzeria and filled the room with 70 San Diego business owners and creators. [Add what it did for them.]

Read full case study

Hello San Diego collab

Sea to Shore Explorers

[What they do, neighborhood]

[One or two lines on the collab and the business it brought them, e.g. a reel that sold out a weekend.]

Read full case study

Hello San Diego collab

Pumpkin Junction

[What they do, neighborhood]

[One or two lines on the collab and what it did for them.]

Read full case study

Hello San Diego collab

Coastal Court Society

[What they do, neighborhood]

[One or two lines on the collab and what it did for them.]

Read full case study

Hello San Diego collab

Uncorked Wine Festivals

[What they do, neighborhood]

[One or two lines on the collab and what it did for them.]

Read full case study

Hello San Diego collab

Living Room Cafe

[What they do, neighborhood]

[One or two lines on the collab and what it did for them.]

Read full case study

Hello San Diego collab

Cali Social

[What they do, neighborhood]

[One or two lines on the collab and what it did for them.]

Read full case study

Hello San Diego collab

Honeybees

[What they do, neighborhood]

[One or two lines on the collab and what it did for them.]

Read full case study

Hello San Diego collab

Verdes el Ranchero

[What they do, neighborhood]

[One or two lines on the collab and what it did for them.]

Read full case study

Hello San Diego collab

Lani Boutique

[What they do, neighborhood]

[One or two lines on the collab and what it did for them.]

Read full case study

Hello San Diego collab

Little Oaks Bakehouse

[What they do, neighborhood]

[One or two lines on the collab and what it did for them.]

Read full case study

Hello San Diego collab

Jeff's Beach Burgers

[What they do, neighborhood]

[One or two lines on the collab and what it did for them.]

Read full case study

Hello San Diego collab

Drift Cafe

[What they do, neighborhood]

[One or two lines on the collab and what it did for them.]

Read full case study

Hello San Diego collab

Major League Pickleball

[What they do, neighborhood]

[One or two lines on the collab and what it did for them.]

Read full case study

Hello San Diego collab

Fox Point Farms

[What they do, neighborhood]

[One or two lines on the collab and what it did for them.]

Read full case study

Hello San Diego collab

Coya Peruvian Secret

[What they do, neighborhood]

[One or two lines on the collab and what it did for them.]

Read full case study

Hello San Diego collab

Burger Lounge

[What they do, neighborhood]

[One or two lines on the collab and what it did for them.]

Read full case study

Hello San Diego collab

Playa Kitchen

[What they do, neighborhood]

[One or two lines on the collab and what it did for them.]

Read full case study

Hello San Diego collab

Dot Cafe

[What they do, neighborhood]

[One or two lines on the collab and what it did for them.]

Read full case study

Hello San Diego collab

On the Spot Dating

[What they do, neighborhood]

[One or two lines on the collab and what it did for them.]

Read full case study

Hello San Diego collab

The Social Hour SD

[What they do, neighborhood]

[One or two lines on the collab and what it did for them.]

Read full case study

Hello San Diego collab

Finjan Cafe

[What they do, neighborhood]

[One or two lines on the collab and what it did for them.]

Read full case study

Hello San Diego collab

Tahini Authentic Middle Eastern Street Food

[What they do, neighborhood]

[One or two lines on the collab and what it did for them.]

Read full case study

Hello San Diego collab

Fitness Quest 10

[What they do, neighborhood]

[One or two lines on the collab and what it did for them.]

Read full case study

What we do

Your marketing, run by locals.

Strategy, content, social, email, and ads, all backed by the Hello San Diego network.

Strategy

A clear plan for your audience and content, and a monthly check-in on what's working.

Content & video

We come to your business, film, and turn it into ready-to-post content.

Social media

We create, schedule, and publish. You approve everything before it goes live.

Email

A newsletter designed and sent for you, reaching an audience you own.

Meta ads

Campaigns built and managed to bring in new customers.

The Hello San Diego network

Features on Hello San Diego, event listings, and invitations to Hello After Hours. It's local reach no other agency can offer.

Only at Hello Scale
See what's in each tier
Hello San Diego logo

Six ways to tap into the Hello San Diego network.

Your package plugs your business into the audience, events, and creators behind Hello San Diego.

Full marketing packages

Pick how much help you want.

From monthly coaching to a full marketing team. Book a free consult and we'll recommend the right package and pricing for your business.

Tier 00

Blueprint

DIY with expert guidance

  • Monthly strategy & coaching call
  • Monthly content calendar
  • Paid-ad guidance (you run the ads)
  • Featured in 3 Hello San Diego stories a month
  • Invites to Hello After Hours, our quarterly networking night
Book a free consult

Tier 01

Launch

Build your first rhythm

  • 1 social channel, 3 posts a week
  • 1 media day a month
  • 1 Meta ad campaign, managed
  • Monthly analytics report
  • Featured in 3 Hello San Diego stories a month
  • A Hello San Diego feed post every 3 months
  • Your events listed on our events calendar
  • Invites to Hello After Hours
Book a free consult
Most loved

Tier 02

Grow

Build real momentum

  • 2 social channels, 3 posts a week
  • Biweekly email newsletter
  • 1 media day a month
  • 1 Meta ad campaign, managed
  • Monthly analytics report
  • Featured in 3 Hello San Diego stories a month
  • A Hello San Diego feed post every 3 months
  • Your events listed on our events calendar
  • 1 local creator or business collab a month
  • Invites to Hello After Hours
Book a free consult

Tier 03

Scale

Own your local category

  • 2 social channels, 5 posts a week
  • Weekly email newsletter
  • 2 media days a month
  • 3 funneled Meta ad campaigns
  • Analytics report twice a month
  • Featured in 5 Hello San Diego stories a month
  • A Hello San Diego feed post every 3 months
  • Your events listed on our events calendar
  • Featured on the hellosandiego.com homepage
  • 3 local creator or business collabs a month
  • Invites to Hello After Hours
Book a free consult

Ads only

Just want ads? We get paid when they sell.

We plan, build, and manage your Meta ads on Instagram and Facebook. Instead of a flat monthly fee, we generally take a share of the revenue the ads bring in, so we win when you do.

  1. 01

    You set the ad budget. Ad spend is billed separately.

  2. 02

    We set up tracking, like promo codes and booking links, so we both know which sales came from ads.

  3. 03

    We set the exact split together on your free consult, based on your budget and goals.

Ask about ads only

How it works

From first call to first post.

  1. 01

    Fit call

    Twenty minutes to understand your business and see if we're a good fit.

  2. 02

    Proposal and contract

    A simple proposal, the contract, and your first invoice.

  3. 03

    Strategy call and blueprint

    We map out your audience, channels, and content plan. Every business gets a different one.

  4. 04

    Every month after that

    You approve your ads or posts before they go live. Each month you get your analytics and a plan for what's next. Marketing packages also include a content calendar and media day.

FAQ

Common questions.

Yes — most managed plans include hands-on content creation. The exact capture cadence, deliverables, and travel needs are confirmed in your scope before onboarding.

No. Ad spend is separate and paid directly to the platform at cost. We never mark it up, and you keep control of the budget.

A strong foundation usually takes 60–90 days. We look for early signals, then improve the creative, distribution, and offer as the evidence builds.

Yes. Your accounts, customer data, and approved final content stay yours. Any third-party usage rights are documented before work begins.

Founding rates run a 6-month term, billed monthly, then move to the standard rate. Standard plans are month-to-month. Onboarding typically takes one to two weeks once scope and access are confirmed.

Say hello

Let's make you the place people keep hearing about.

Answer a few quick questions and book your free 20-minute marketing consult. We'll learn about the business, explain where we see the opportunity, and tell you honestly if we're the right partner. No pitch.

Book a free consult 4 quick steps · about 2 minutes
Hello Scale

Free marketing consult

Let's see if we're a fit.

Step 1 of 4

What are you interested in?

Pick the one that fits best. You can change your mind on the call.